We are a diverse squad of writers, creators, experts, and leaders who are experienced in creating/posting viral content for a myriad of brands and platforms.
Leadership
Justin has been creating popular content online since 1999. He had his first viral hit in 2000, with a CounterStrike video that he recorded on a custom-rigged tape deck. In 2007, he joined online video pioneer Next New Networks as their first creative hire, helming the packaging and promotional strategy of over 100 branded channels. After Google acquired Next New Networks in 2011, Justin travelled the globe to spotlight and train talent through their $1m YouTube Next Up program. Branching out on his own, Justin founded Big Machine Productions in 2012, serving as a soup-to-nuts production agency for brands such as Wired, Lego, Fiat, Lululemon, Cheerios, and Netflix.
Anthony is the co-creator behind Maker Studios’ Minecraft Series Wonder Quest, which has more than 171 M views, and he developed the first original digital content for Disney’s Pixar while managing emerging content for Disney brands on social platforms. As Head of Content for GoldieBlox—a children’s media startup focused on STEAM — Anthony lead a team who made 100+ videos for brands like Nike, YouTube, Sony Pictures Classics, Laika Studios, and Breyer Horses.
Brighid’s superpower is developing and optimizing data-based content strategies that pair creativity with channel best practices. Prior to joining bmp, she ran YouTube strategy for React/FBE, overseeing a channel with 20+ million subscribers. An all-around pop culture fan, Brighid’s favorite forms of entertainment include alt comedy, classic screwball romcoms, and scoping out the best spots to find vintage fashion.
