We are a diverse squad of writers, creators, experts, and leaders who are experienced in creating/posting viral content for a myriad of brands and platforms.
Leadership
Justin has been creating popular content online since 1999. He had his first viral hit in 2000, with a CounterStrike video that he recorded on a custom-rigged tape deck. In 2007, he joined online video pioneer Next New Networks as their first creative hire, helming the packaging and promotional strategy of over 100 branded channels. After Google acquired Next New Networks in 2011, Justin travelled the globe to spotlight and train talent through their $1m YouTube Next Up program. Branching out on his own, Justin founded Big Machine Productions in 2012, serving as a soup-to-nuts production agency for brands such as Wired, Lego, Fiat, Lululemon, Cheerios, and Netflix.
A Los Angeles-based writer and producer who has worked with some of the largest digital channels, including Smosh and React/FBE, Mary Risk has written, produced, and directed viral videos for NBC Universal, Ubisoft, Oculus, YouTube, GooglePlay, IndieGoGo, Olay, and Hershey’s, to name a few. Her work has gained more than 250 million views across multiple platforms.
Rachel is a highly-skilled post producer and digital media strategist who has driven over 100 million views across multiple platforms. Her previous credits include: development & growth of REACT Media’s Facebook pages, Strategist at Little Monster Media Co. for brands such as Jubilee, ACLU, MGA Entertainment’s Rainbow High & L.O.L Surprise, & Spin Master’s Mighty Express.
